3D visualisation and VR

01Built from the model

Our visuals are made from the design or production model. What the board, the buyer or the resident sees is the building as drawn, which makes the images useful for client sign-off as well as for marketing and for explaining a scheme to the people it affects.

02How a set is made

We agree the views first, interior and exterior, along with the furnishing, materials and setting each one needs. Each view goes through one round of review, then we issue the final images at the agreed resolution and in the agreed formats. For housing we usually quote per house type or per set of views. Extra views and further revisions are quoted on top.

03Walking through it

A still shows one view. A VR walkthrough lets people move through the homes and the spaces between them before a spade goes in the ground. VR and immersive walkthroughs are a separate line, and so are animations and fly-throughs.

04On existing homes

Visuals help on retrofit too. A photomontage of a proposed finish on an existing house shows a landlord and its residents how the street will look once the insulation and render go on, before the work is agreed.