The industry has a habit of chasing silver bullets. Platforms promise efficiency, but without the rule books that govern their deployment, they rarely scale. Conversely, rule books without visible platforms gather dust. True modernisation lies in mastering both: building the systems that make buildings and writing the rule books that make them work at scale.

Many construction innovations fail not because the technology does not work but because the market is not ready. Factories are built before demand, and products are pushed where pipelines do not exist. Success comes when systems match the right segment at the right time. By aligning solutions with real market needs, leveraging existing supply chains, and building flexibility and trust, construction can cross the chasm from early adoption to mainstream acceptance.

Architecture by Design developed a modular housing pattern book for Innerspace Homes, enabling flexible procurement from multiple CAT1 manufacturers. Designed for compatibility, quality, and adaptability, the suite supports over 300 homes in planning and gives clients procurement freedom without compromising architectural integrity.